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At this point, you may already have a couple of enterprise ideas – a business opportunity that seems like a good fit or a program you are ready to expand. Or you may be starting out without a specific idea, but with a keen interest in social enterprise and some concrete organizational or social objectives you would like to address. In either case, we recommend that you specifically set to the task of generating as many good ideas as you and your stakeholders can come up with. Chapter 4 discusses an approach to structured brainstorming that tends to bring out the best ideas (those most likely to both meet your goals and to succeed).
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