Business Plan Article by David LePage (SEE Change Magazine)

Planning Your Social Enterprise: The Business Plan 

By David LePage (March 8, 2011), from SEE Change Magazine 

You’ve finished the feasibility study; now it’s either move forward with the business plan or reassess your idea. Don’t forget, if the feasibility study indicated the enterprise idea won’t work, either as a business or as a means to deliver on your mission, that is good to know now, not later! Better to stop at this stage in planning than to go forward with an idea that will only drain you or set you up for failure.

However, when you complete the feasibility study for your social enterprise and it says the business idea will work, then it’s time to move on with the business planning process. Now it’s another big and potentially daunting challenge ahead: “How will the enterprise actually work? Where will you get the financing to start it up? How will you measure success, for the business and for your social mission? What’s your marketing strategy?” These and a lot of other questions still need to be developed in detail. That’s called the business plan.

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