Google's Grants for Nonprofits: Improve your Reach & Impact

A Marketing Tool for Social Enterprises

The following article was posted by Raised Eyebrow Web Studio:

"If you're a registered nonprofit and you're not using Google's Grants program, you might want to get on board. I've got lots to say about the benefits of this program, but let's start with these two very appealing benefits:

• Free Google Ads worth up to $10,000 per month.
• A designated "nonprofit" channel on YouTube, also free.

For a long time, these benefits have been available to U.S.-based charities but not up here in Canada. That's changed, and Canadian nonprofits are eligible too. ...

... Let's start with the free advertising. Google sells the text-based ads that appear alongside their search results (brand name: AdWords) via an auction-like system: you select the keywords you want to advertise on (e.g. if you're Covenant House Vancouver, you might want to show up on search results pages for searches like "homeless youth", "homelessness Vancouver", "at-risk youth Vancouver", and so on), and you tell Google how much you're willing to pay per click - perhaps 5 cents, maybe a dollar, maybe more. The more you're willing to spend, the more likely it is that your ad will appear at (or near) the top of the ads, and on the first page of search results. ..."

Click here for the full blog article.