Social Enterprise Marketing Toolkit

A Great New Marketing Resource for Social Enterprises

Welcome to the beta edition of the Social Enterprise Marketing Toolkit. Developed by Enterprising Non-Profits, with the help of Octopus Strategies, this Toolkit has been designed to help you understand the fundamentals of marketing, and to apply them in your social enterprise. It's divided into four modules, each of which is presented in a video. During each module, you'll be invited to complete exercises, either yourself, or with your team, and a series of worksheets are included to help you. The videos are most useful when viewed in sequence, but you can come back to any or all of them to refresh your memory, or to dive more deeply into some of the exercises.

We're eager for your feedback. As some of these ideas and lessons are put into practice in your organizations, we look forward to hearing from you about what works and where you'd like more help. So please send us your feedback! (info@enterprisingnonprofits.ca)

Marketing Toolkit Workbook

A short, easy-to-use workbook has been produced to help you as you go through the different modules in this toolkit.  Click here for a copy of the workbook to go along with each of the videos in the modules below.

Module 1: Introduction

In this first module of the Social Enterprise Marketing Toolkit, you'll be introduced to the purpose and goals of the Toolkit, and you'll work on defining your market-the first element of developing a marketing plan.

If you want to see the presentation in full screen just click the icon in the bottom right corner of the slide show screen.  (It's the icon that looks like this ...  )

Module 2: Essentials

In this second module, you'll learn about the 'Four Ps'-product, price, place and promotion-essential frames of reference for any marketer, and the 'Fifth P,' Positioning. You'll also complete exercises that help put each of these into perspective in your social enterprise.

Module 2: Part 1 (Video)

Module 2: Part 2 (Video)

Module 3: The Medium & The Message

In this third module, you'll learn about the various media available to you for marketing, and the relative merits of each of them. You'll also build your own Message Matrix, a useful tool that captures your social enterprise's key messages, and acts as a touchstone for marketing outreach.

Module 4: Gauging Success

In this fourth and final module of the Social Enterprise Marketing Toolkit, you'll learn about the five essential metrics you'll use to measure the effectiveness of your marketing.

We hope you find the Marketing Toolkit useful.  And again, we really do want your feedback.  Send us an e-mail at info@enterprisingnonprofits.ca.